What Is SEO And How It Works

Everything You Need To Know

What Is SEO And How It Works:

SEO is the standard form of Search Engine Optimization and it is used to rank your website. Which means that your site is showing on the 1st page of various search engines like Google, Yahoo, Bing, Bidu, Yandex etc. As the name suggests that it optimizes the place of your site. SEO is very important for the popularity of your site.

Key Purposes Of This Article: 

This article informs you about the meaning of SEO. Historical background of this website optimization software. What are the types of SEO? Different ways of SEO. How many tools used for SEO? Working procedure of SEO?

Meaning of SEO: 

Search Engine Optimization is used to increase the organic and paid traffic on your website. SEO deals with these operations like; Focus Keyword, Keywords Density, Headings(1, 2, 3), Image, Alt text of image, Meta Description, Meta tags, Internal and external links of articles. This tragedy sure about the ranking of your site. SEO is also used to increase the public attention which may be organic and paid. Organic or unpaid public traffic is generated by different searches like educational searches, searches about trending fashion, informational searches, news searches etc.

Background Of SEO:

In the mid 1990s Web developers started work on improvement or optimization of websites for search engines. As the first Web developers send a page address and web URLs to the various search engines then search engines send a web crawler which means that site is indexed in the search engines.

Danny Sullivan uses the term “Search Engine Optimization” and first time used in 1997. In 1997 webmasters efficiently  started working about the rank of the site. 

Types Of SEO:

Types Of SEO:

There are four types of SEO including;

1) On-Page SEO

2) Off-Page SEO

3) Technical SEO

4) Local SEO

All these types are explain below:

1) On-Page SEO:

On-Page SEO:

On-Page SEO means that you can arrange your site on-page by using various categories including focus keyword, keyword density, headings(1, 2, 3), alt text of image, quality of content, meta description, meta tags, internal links of articles. Now we discuss about these categories one by one;

1.1.Focus keyword:

There are some words or phrases ranked on Google these are called keywords. As the name shows, that main or highly ranked keyword is used in your article. Now you think about how you can find the focus keyword for your content? You have to search a word about your content on google and observe which words or phrases display on the top of searches. And use these keywords in your articles, so it enhances the searching criteria of your site. By using this category your site can move in the list of ranking websites. 

1.2. Keyword density:

In the above category you can understand the concept of keyword now here the second term is density. Keyword density means how many times you can use a keyword in the article. In a one thousand word article you can use a keyword thirty five to forty times. This strategy helps you to rank your site on Google. 

1.3. Headings:                                                                                                        

During writing an article you have a choice to mark headings from one to eight. But mostly heading 1, 2, and three are used in an article. By the headings overview, the user can observe that is this article helpful for him or not? so , you have the ability that headings are high quality in your content. There are no limitations or restrictions of the number of headings in an article. 

1.4. SEO of image:  

Usage of images in an article improves the chance to rank your site and it can attract people toward your website. Images are easy to understand for researchers or users. They are eligible because the content is easy to accept for users. Another benefit of image SEO is that they even separately rank your site in the image section of search engines like Google. So you must add images or digital graphics in your article.

1.5.Quality of content: 

Quality of an article also matters in the ranking of the site. In this category we can discuss the data of an article which is collected from various platforms or resources. Web developers have to be sure about the data collection which he/she is writing in the article. Data collected from valid or professional sites, books or other resources. Data delivery ability also matters in the ranking procedure of a site. Article can be written in the easiest way which is easily understandable for people who find information about the main topic. If the material in the article is high quality it increases the web traffic and it also affect the ranking of site.

1.6. Meta description: 

Meta refers to an efficient way to achieve the destination of the diversion. Where description refers to a small phrase or statement about the content it represents the whole content. The user can observe from meta description the whole focus of the content. In this category you can write or add the key points of your article. This ensures that your site will rank on google or other search engines. 

1.7. Meta tags: 

Meta tags in the form of hashes. They must be relevant to the article. It shows who your article is about. They also work to increase the traffic on your website. 

1.8. Internal links: 

This category refers to the links of your own website in the article. You can add or direct links of previous posts in the current article or content. Users can easily approach your site by the internal links which you add in the article. Google also recommends your site for more information about the topic. So, you must have to add internal links in the article. 

 2) Off-Page SEO:

Off-Page SEO:

This type of SEO is the cataloguing or arrangement of your site from external sources. Off-page or off-site SEO including guest posting, back linking, internet ads.  

2.1. Guest posting:

Guest posting is a category of off-site SEO which deals with the marketing strategies. In this category posting of articles from other social media platforms like Instagram, Facebook and other platforms. People approach the website which is high ranked or indexed in the first page of google. They want to increase the traffic ratio on their sites by publishing their articles on high ranked videos. This step plays a key role in encouraging the public traffic. 

2.2. Back Linking:

This step shows that during the posting of articles some external or highly ranked sites (Wikipedia, Investopedia) links are direct or added in the article for more information about the content. To apply this step the advantage is that these high ranked sites also promote you and people can easily get high quality and well explained data from your site.   

2.3. Internet ads:                                                                  

Web developers or web owners play ads of its website at different social media platforms. These platforms include Instagram, Facebook, twitter, You tube etc. This also causes an increase in the ranking of a website. By this ads step Public gets knowledge about the site and the type of content is available on the site. They can easily approach the site and this step increases the traffic on the site. It also increases the organic and paid public traffic.

3) Technical SEO:

Technical SEO:

Technical SEO has no link with the content or on-page and off-page SEO. This type of SEO deals with the web structure, crawling and indexing and finding errors.. 

3.1. Web structure:           

Structure of a website is a very important objective of technical SEO. Technical SEO means how many pages are available and how they are arranged and how they link with each other. The arrangement of the site should be in the linear structure. The linear or flat organized pages are easy to understand for further search engines like google. It can not create complexity. Google easily and it has a chance that your site is crawling 100%.

3.2. Crawling and indexing:

Web developers send a request to search engines like Google to index their pages of a site. Google checks the website through a robot.txt this procedure called Crawling. There are two methods of crawling including page crawling and site crawling. After going through this procedure there are chances to increase the rank of the site.

3.3. Finding errors:

There are some tiny errors that may be located in the site and this will accidentally decrease the ranking of the site. These errors include missing headings, and meta descriptions etc. crawling helps to find out these errors and a web owner can solve or remove these errors efficiently.

4) Local SEO:

Local SEO:

Local SEO is related to increasing the level of audience of websites for a specific region like for a state, country, or at the local level of a country. This type of SEO is used for online business to increase the number of customers. When the product is available for a specific place this works efficiently to increase the selling of a product. Main purpose of local SEO is to rank websites for a specific geographical area.

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Different ways of SEO:

People may be confused between these two terms and types of SEO and methods of SEO. But in this article you clearly understand the difference between types of SEO and Methods of SEO. In the above portion of the article we elaborate the types of SEO and now we discuss the Methods of SEO which are used to solve the different types of SEO. There are three most common ways of methods which are explain below:

White-Hat SEO:

White hat SEO is applicable to google and other search engines recommended techniques of SEO. This method is used to rank websites on search engines. White hat SEO requires high quality content on the website. Google promotes a high quality material on the site which is easily acceptable to the searchers. This method also includes the sharing of links on various social media platforms. Social media increases the number of searchers on your site.

Black hat SEO is a much faster way to rank on search engines like google. This method uses different techniques like unlimited use of headings in the content. Content is copied from other sites. More external and internal links are added in the articles. No doubt it is the fastest way to rank on google but for a short time. Once google notices or points out the site which is ranked by using the method of black hat SEO it includes your content in the blacklist. 

Grey-hat SEO:

Grey hat SEO is a component or mixture of above both methods of SEO. It performs activities both which exist in white hat SEO and also in the black hat SEO. Grey hat SEO includes content which is written by inefficient bots. Publishing articles which have many headings. During grey hat SEO  Sometimes web developers pay for faulty reviews. Google cannot blacklist a site which is based on grey hat SEO rather than black hat SEO. So some business-men use this way of SEO to rank their site on google or other search engines. 

Top 10 Best Tools For SEO:

Top 10 Best Tools For SEO:

First of all here is a question developing in your mind, why are SEO (Search Engine Optimization) tools necessary? 

Simple answer of this question is that, in this advanced  technological era there is a perfect competition between the web developers. There are millions of web owners struggling in the race to increase the rank of their sites. Objective is to increase traffic on the site and also to rank the site. The other goal is to earn money from online businesses like web developing. So we can say that to compete in this competition we need advanced tools. 

Main functions of SEO tools:

SEO tools make your site better by performing these functions;

  • Analytics
  • Keyword research
  • Internal and external links
  • On-Page SEO
  • Check ranking of the site
  • Speed of the site
  • WordPress SEO

There are a large number of SEO tools available in the market. But here we can elaborate the top 10 best SEO tools given below:

  • Google keyword planner 
  • Semrush
  • Ahref
  • Moz
  • Yoast
  • Rankmath
  • All in one seo
  • Robots.txt generator
  • Xml sitemap
  • Ubersuggest
  1. Google keyword planner

Google keyword planner is a most important or basic tool for search engine optimization. This can help in searching for the best keywords related to your content. It also tells about how many times a keyword is searched and where. Using this tool you can check how many clicks or impressions on the keyword.

A content is ranked with highly searching keywords. So it is the most ambitious tool for SEO. 

  • Semrush:

Semrush is also one of the most important SEO tools. It increases your returning customers and also increases the organic users on the site. This tool connects you with your users and customers by the feedback function. Semrush also helps to create high quality content and keyword research to rank your business efficiently.

  • Ahref:

Nowadays Ahref is the most popular SEO tool for creation of links, to find out the best content on search engines. It is used by SEO agents for small businessmen, affiliate marketing to rank the content on google. It is a very useful tool to enhance the organic traffic on your site.

  • Moz:

Moz is also one of the best tools for SEO. It generates traffic on your site with keyword research, access to the domain and page authority by linking matrices. It means that when you visit your page you can see results on the top of the page. By using this tool you can permit the custom searches by a country, city, or at a local level. Moz also provides the function of page analysis, link analyses (external and internal links) etc.

  • Yoast:

Yoast is the free and most popular tool for search engine optimization. It is easy to optimize your content tool for SEO on WordPress. This is most commonly used to generate organic traffic on your website. It suggests how you can improve your article or content. 

  • Rank math:

Rank math is used to deliver correct information at the right time to make improvement of your site instantly. It provides thirty various functions for improvement of the site. This tool more efficiently solves errors or problems in the content. We can say that it is the fastest tool or software for search engine optimization (SEO).

  • All in one SEO:

As the name suggests, it includes all types of SEO. All in one SEO is usually related with social media platforms like Facebook, twitter, Instagram, Pinterest etc. This tool also provides the  interrelate with google and information of google graphs. So we can say that it is a more eligible tool to rank the site or create more organic users.

  • Robots.txt generator:

Robots.txt generator Is used to activate the Google’s robot who crawls your site to index in the search engines. Most of the Instant users are working on it to index their page on google with high speed. In this advanced era mostly web owners use it to raise the number of users on their site by using this SEO tool.

  • XML sitemap:

XML Sitemap introduces important pages on your site which it crawls more efficiently because google not just rank websites it also rank the pages of different websites. In more simple words we can say that it gives a map of the most efficient pages on your site and increases the ranking of your website.

  •  Ubersuggest:

Ubersuggest is a more powerful SEO tool to optimize your site on google. It informs you about the competitors using keywords which help to create or post something different on your site and it generates high output in the form of raising web ranking.

In the above we learn about the most common and widely used Search Engine Optimization Tools which help to create something different, keywords search, pages index on google and other most common or advanced features of every SEO tool.

How SEO Works:

How SEO Works:

How SEO works to create possibilities to rank your site. SEO is the tragedy of ranking content or sites on the google. Important components of SEO are given below:

  • “Make a list of keywords” is the most important element of SEO. In this step create a list of ranked keywords on google. Add these keywords in your content and it increases the chances to achieve more traffic on your site.
  • “Analyses which keyword is ranked on Google’s first page” from your created list of keywords. After that, most of the time use this keyword in your content. Because the Google prefers content which is highly searched by users.
  • “Doing something unique” means to introduce a new or something different to Google in your content. There is another option that you can create something better other than. So it’s upon you that you can write something unique or better. 

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  • “On-page SEO optimization” if you read the overall article you can already have a concept about this component. Let’s move to the next element of SEO.
  • “Cataloguing of content” means that include headings, images, keywords etc in the article. This type of content is easy to accept for a user. And google also ranked an easily understanding material about the particular topic.
  • “Internal and external links” make sure that your article has these both types of links. This is also elaborate on the above. 

The above mentioned points are the key elements of doing a web SEO. They all play a vital role to rank the site and increase the traffic of organic users. So you must have to care about these elements during SEO or publishing your content.

So, if you read this article then I’m sure that you can easily understand about what is SEO, various types of it, top 10 best tools for SEO, how SEO can work and other terms.

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